由汤姆·克鲁斯主演的动作片《碟中谍7:致命清算(上)》宣布中国大陆定档7月14日,只比北美晚两天。这可以说是创造历史的定档了,因为在此之前,没有任何好莱坞电影在国内传统的7月暑期档上映。
目前,2023年暑期档好莱坞大片只剩《奥本海默》没有定档的消息了,从《蚁人与黄蜂女:量子狂潮》开始,今年的一线大片基本都引进了。

暑期档、寒假档、春节档、五一档、国庆档被官方、媒体和业界统称为“国产电影保护月”,在这段时间,中国国内为完成国产电影每年所占票房比的份额,而减少让海外片放映频率。

有时这种政策造成了多部好莱坞大片在中国市场上演“银幕大战”。

例如2012年8月27日当天就在国内院线上演了蜘蛛侠 Vs. 蝙蝠侠。当时网易报导,之所以《蝙蝠侠:黑暗骑士崛起》与另一部超级英雄电影《超凡蜘蛛侠》被安排在同一日(8月27日)在国内上映,是广电总局为打压外国进口片票房以提高国产片票房而实行的举措。华纳兄弟公司曾多次请求广电总局,希望修改上映时间,避开自己的“老对手”蜘蛛侠,但无疾而终。

而《超凡蜘蛛侠》早在7月3日,暑期档刚一开始就在北美上映,与此同时台湾、香港地区也早已同步上映了该片。但是《超凡蜘蛛侠》在大陆仅有十天的上映时间,之后因份额不足被各大影院下架,引起影迷质疑。

随着《碟中谍7》的定档,7月内地电影市场变得热闹起来——《碟中谍7》前一周有《扫毒3》、《八角笼中》、《长安三万里》,后一周有《封神第一部》《超能一家人》。不知道这些国产电影是否会瑟瑟发抖,作为世界一线超级大片,《碟中谍7》的票房号召力真不是盖的,所以大家都看好《碟中谍7》国内票房。

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