由塞缪尔·杰克逊主演的漫威电影宇宙剧集《秘密入侵》从7月21日开始在非Disney+的美国流媒体上播放。
在《秘密入侵》第六集也就是最后一集在 Disney+ 上发布之前,该剧的前三集上架到Hulu。 本剧由塞缪尔·L·杰克逊 (Samuel L. Jackson) 饰演尼克·弗瑞 (Nick Fury),现已在非Disney+的其他美国流媒体上播出,直至 8 月 17 日。想要观看后三集的观众都必须在Disney+上观看,该季的最后一集将于 7 月 26 日发布。
Deadline 指出,这并不是Disney+原创剧集第一次在 Hulu 上播出。 《西游ABC》和《星球大战》衍生剧《安多》的精选剧集均在Hulu限时播放。 人们都清楚迪士尼的操作:在多个流媒体平台上架剧集是一种吸引更多观众的营销方式,而且是在迪士尼今年的漫威电影《蚁人与黄蜂女:量子狂潮》和《银河护卫队3》的票房收入下降的情况下进行的。
在迪士尼计划今年晚些时候将流媒体服务更紧密地结合在一起的背景下,在 Hulu(迪士尼和康卡斯特旗下的NBC环球电视集团共同持有该公司的多数股权)上推广《秘密入侵》也是不错的营销方式。 在 5 月份的收益报告中,首席执行官鲍勃·艾格 (Bob Iger) 宣布了在Disney+内提供Hulu片库的“单一应用体验”的计划。 尽管 Hulu 将继续作为独立选项提供,但此举似乎将模糊流媒体服务之间的界限。
与此同时,在艾格表示漫威电视剧的涌入“稀释了漫威电影的热度”之后,艾格也坦率地表达了他希望公司减少漫威(和星球大战)的产量。 艾格在接受 CNBC 采访时表示:
这样做不仅是为了集中精力,也是为了控制成本。减少在我们所做的事情上的支出,避免陷入泡沫经济的漩涡。
但无论艾格的雄心如何,既然 WGA 编剧工会和 SAG-AFTRA 演员工会都在罢工,迪士尼别无选择,只能减少产量,直到达成协议。
《秘密入侵》将在 Hulu 上播放至 8 月 17 日,那时距离今年9月18日举行的艾美奖颁奖典礼有一个月(尽管可能会因罢工而推迟)。 尽管评论家指出漫威系列电影似乎是为了获奖而制作的,但它发布得太晚,未能获得今年的奖项提名。 MSNBC 在评论中指出,《秘密入侵》的演员阵容中充满了获奖者(塞缪尔·杰克逊、奥利维亚·科尔曼、本·门德尔森和朱莉娅·路易斯·德莱福斯),但称该剧是“以艾美奖为诱饵的粗俗尝试”,“过于专注于满足奖项选民的要求,而没有足够关注实际故事”。
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